Our Story

Absolute Tri Coaching is a small, locally run business specialising in the delivery of triathlon coaching across an age range of 8  to 65 year olds in and around Nottinghamshire as well as as far afield as London, Holland and USA with partnerships in Belgium, Spain, Italy and France.  Founded in 2009 by ‘Triathlon Coach of the Year 2011′ Steve Lloyd, the vision of providing first class coaching for all levels of athletes has never changed.  In its’ seventh year of trading, Absolute Tri Coaching Ltd has mentored, guided and empowered many coaches and athletes with a long-term, sustainable aim of developing young athletes to world class level as elite triathletes to represent Great Britain across the world in a variety of standards and distances of races.

Steve Lloyd has developed Absolute Tri Coaching and the local ‘non for profit’ adult and junior club Absolute Tri Club over the years to engage with athletes of all abilities and ages.  In 2011 Julie Whaley joined Steve Lloyd as assistant coach/business developer at Absolute Tri Coaching and Junior Coordinator/Junior Head coach for Absolute Tri Club  Under the direction and management of both Steve and Julie the club has grown from 10 young athletes in 2009, training in one single venue to 92 junior members currently training daily within the first class facilities provided for by Nottingham City and Nottingham County Council; Ken Martin Leisure Centre, Harvey Hadden Sports Village, Southglade Leisure Centre, Bingham Leisure Centre and the National Water Sports Centre.

In recent months Absolute Tri Coaching has employed a young apprentice, Connor Power, to assist in the day to day running of the business and to learn the ropes of being a full-time triathlon coach with a view to expanding the business and the club to full-fil the potential of each athlete enaged with Absolute Tri Coaching and Club.  The addition of coaching to the coaching and business team has enabled Steve and Julie to delegate some of the administration and organisation of the business.  This is a key factor in the development of the business as it allows Steve and Julie  to focus on developing the key skills required by the young athletes well on their way to becoming elite triathletes.

The reputation and professional standing of Absolute Tri Coaching has recently reached new heights having secured a funding bid of 60,000 Euros from the European Union for an Erasmus project. The funding is very specific and will provide an opportunity for 14 post-16 athletes to experience a European training camp in Belgium with fellow triathletes from the Belgium Triathlon Federation.  The aim of this camp is not only to deliver first class coaching but also to deliver educational sessions with theoretical underpinnings of a more holistic approach to being an elite triathlete or in the professional field of sports coaching, physiotherapy, sports massage etc.